Why UAE & Saudi Arabia Lead the Global Shisha Briquette Market
The United Arab Emirates and Saudi Arabia continue to dominate global demand for shisha briquettes, driven by a thriving café culture, rapid tourism growth, and the rise of premium shisha lounges. Buyers in these markets are highly selective, focusing on key quality factors such as low ash content, long-lasting and stable heat, consistent shape, and optimal moisture levels. A clear understanding of these preferences helps importers minimize risks and choose products that align with market expectations.
In terms of product specifications, cube-shaped briquettes remain the top choice. Sizes of 25mm and 26mm are widely used, with a noticeable shift toward 26mm cubes due to their longer burn time and more even heat distribution. However, 25mm cubes still hold strong demand, particularly in Saudi Arabia where they are already standardized in many cafés.
Flat briquettes (22×22×12mm) continue to be popular in more traditional shisha lounges, especially in the UAE, as they heat up quickly and allow faster service turnover. Meanwhile, hexagonal stick briquettes cater to budget-conscious cafés that prioritize cost efficiency over premium performance. Although less common in high-end venues, they still maintain consistent demand.
Indonesia plays a major role as a global supplier of coconut shell charcoal briquettes, thanks to abundant raw materials, advanced production methods, and strict quality control. Importers in the UAE and Saudi Arabia often regard Indonesian briquettes as offering the ideal combination of density, performance, and clean burning—essential for premium shisha experiences.
Looking ahead to 2025, 26mm cube briquettes are expected to remain the leading choice in the Middle East, followed by 25mm cubes, flats, and hexagonal sticks. At the same time, demand is expanding rapidly in regions such as Europe, the United States, and other emerging hookah markets. Understanding these trends enables importers to select the right specifications early on and avoid costly shipment issues.